This post is a re-post from 2012! (3 years ago!)
So the reason why you clicked the link to this post is to read "10 Top Tips to Boosting Blog Traffic" so I assume that you have a blog and if you do then leave your link in the comments below! If you don't I think that a blog is a must for all writers. (For more points on raising your writer profile click here -- 10 Top Tips to Raising Your Writer Profile)
These tips are in no particular order because you need to be doing ALL ten of these points.
1 // Target an Audience!
This might seem pretty obvious but you need to know who your target audience is and you need to show this in the content. If your posts are all over the place with nothing in common with each other people will be less inclined to follow you. If you're a writer you might want to document your journey with an informative post about what you've learnt about the industry here and there. You NEED to aim it at a group of people, and you need to have something that interests them.
2 // Use Your Social Ties!
Facebook and Twitter are used differently by different people, as a writer you might use them to document your word count and share with the rest of the world in hopes that they will encourage you to "keep up the good work" and a lot of people will. Another use is promotion! Promote your blog, sell your blog with your words and make people want to read THAT post you've just posted. (See above link on how to raise your writer profile)
3 // Do Guest Posts!
Guest posts are a great way of getting to a new and broader audience, the audience of whoever blog that you're guest blogging for. You might want to exchange, so you provide them with a guest post and they will provide you with one. There are a lot of writers out there who allow authors to submit blog posts like Chuck Wendig and Joe Konrath. (I mean, if you don't ask anyone, you won't get anything. Nobody is going to offer to host you out of thin air.)
4 // Blog About Popular Topics!
By this, I mean that you should blog about the popular topics in your area. When Borders was closing down there were so many people blogging about it and trying to get their opinion out. It's also a great way of driving traffic to your blog. Another example would be when Amazon introduced KDP Select -- there were a lot of opinions on this, some good and some bad. I didn't get involved with this, but I did read a lot of posts on the matter.
You need to be involved with the community, if you're not involved and you're just going about your own thing, then you'll never know what's happening in the world. So stay informed and inform your readers as well.
5 // Reference Your Own Posts!
You see what I did above, right at the top, I referenced my previous posts! There is also LinkWithin that is how some authors get those little thumbnails at the bottom of their post. Make sure that what you're referencing is relevant and/or ties in with what you're blogging about.
6 // Allow Email Subscriptions!
I think that all bloggers should have some tie with FeedBurner because it's one of the most useful sites on the internet that allows you to see how many people have clicked on your posts etc. and it's free! They also offer to email people every time a new blog post goes up! My FeedBurner email subscription box is just below on the left.
Feedburner is easy to use. Just sign up and it will walk you through the rest. Have a play around with some of the widgets. It's fun.
I also think that having an email list that people can sign up to, perhaps MailChimp so that you have something solid in case your page or blog is deleted and you have no way of getting in touch with your readers.
7 // Add Pictures!
I used to add pictures to my blog and a lot of people have said that the picture I have used originally attracted them to my blog. I get my images from Google and I don't ask for permission, which someone should slap my wrist for, but it is a lot of effort to go through and most of the time the picture has circulated the internet realm for so long that nobody knows who it belongs to.
There are picture hosting sites like Flikr that will allow you to embed photos to your blog post and that's so much easier to get a hold of the person who owns the photo. This also serves as a great way for them to get noticed. Also, with any picture you use, if you know who the artist/author/photographer is, you can always add a link to their profile within the image.
8 // Use SEO!
SEO is an abbreviation of 'Search Engine Optimization' and that is the process of improving the visibility of your blog in the search engines. These means that you need to use the titles of your blog and use keywords! If you use titles that mean nothing then you're going to get nothing. So being upfront, as with the case of "10 Top Tips to—"
Another part of SEO is getting indexed by search engines and all that means is your page will come up in the list of searches. To be indexed you need to go to Google Webmaster and it will index your pages. It explains everything that it does. But have a play around with it and familiarise yourself.
9 // Social Network Buttons!
You might have seen that I have little like boxes and tweet boxes or "tweetables" attached to my posts and embedded on the actual page. You can find super easy tutorials online, and it can take a matter of minutes to get it done if you follow them accurately enough. Make sure that the guide you're looking at is tailored to the host that you use. I use Blogger, so I know they have them for that, but I'm pretty sure they also have them for Wordpress as well.
10 // Interaction is Attraction!
Everyone loves comments. I follow a lot of blogs and you should follow a lot! You should also read their posts and leave comments that interact with the post. Don't spam! If you spam then they might block you or unfollow you. When I do leave comments I also include my blog URL because I like to leave long comments that interact with the post etc. and that's what you should do as well!